Print + Publications
Glowlabs Sunscreen
I designed a tri-fold brand awareness brochure for Glowlabs, focused on communicating the brand’s identity and key offerings through a clean, cohesive layout.
Year :
2025
Industry :
Skincare
Client :
glowlabs
Project Duration :
1.5 weeks
Redefining SPF
The primary objective of this brochure for glowlabs was to shift the narrative around daily sun protection. For many teens and young adult women, applying sunscreen is often overlooked or viewed as a heavy, greasy chore reserved strictly for beach days. This project aimed to rebrand SPF as a trendy, essential, and cool part of an everyday beauty routine. By positioning sunscreen as a desirable lifestyle product rather than a clinical necessity, the design bridges the gap between crucial skin health and modern skincare culture.
Target Audience
To resonate with a younger female demographic, the visual identity needed to feel fresh, approachable, and highly "Instagrammable." The design breaks away from the sterile look of traditional pharmacy sunscreens by utilizing a playful, wavy logo and casual, authentic photography that highlights natural skin textures and glowing complexions. By framing sun care as a fun and aesthetic self-care ritual, the brochure establishes an immediate emotional connection with consumers who value both skin wellness and brand vibe.
Visual Language
The color palette was deliberately chosen to stand out in the crowded skincare market while remaining visually soothing. The harmonious, trendy contrast of soft lavender and bright pastel yellow evokes a sense of youthful energy, warmth, and modernity. These colors are complemented by fluid, organic graphic elements—such as the 3D cream smears and the retro-inspired starburst callouts. These elements not only guide the reader's eye through the layout but also visually reinforce the product's smooth, lightweight texture.
Strategic Copy
Beyond the vibrant visuals, the brochure’s messaging is strategically crafted to speak directly to the target audience's skincare desires. Headlines like "Skincare That Covers You" and "Glow all day, every day" emphasise seamless integration into a daily routine. By highlighting benefits such as being "lightweight, breathable and invisible," the copy actively dismantles the common barriers and misconceptions surrounding daily sunscreen use. It convinces young women that sun care works in the background to protect their skin while allowing their natural beauty to shine through.
More Projects
Print + Publications
Glowlabs Sunscreen
I designed a tri-fold brand awareness brochure for Glowlabs, focused on communicating the brand’s identity and key offerings through a clean, cohesive layout.
Year :
2025
Industry :
Skincare
Client :
glowlabs
Project Duration :
1.5 weeks
Redefining SPF
The primary objective of this brochure for glowlabs was to shift the narrative around daily sun protection. For many teens and young adult women, applying sunscreen is often overlooked or viewed as a heavy, greasy chore reserved strictly for beach days. This project aimed to rebrand SPF as a trendy, essential, and cool part of an everyday beauty routine. By positioning sunscreen as a desirable lifestyle product rather than a clinical necessity, the design bridges the gap between crucial skin health and modern skincare culture.
Target Audience
To resonate with a younger female demographic, the visual identity needed to feel fresh, approachable, and highly "Instagrammable." The design breaks away from the sterile look of traditional pharmacy sunscreens by utilizing a playful, wavy logo and casual, authentic photography that highlights natural skin textures and glowing complexions. By framing sun care as a fun and aesthetic self-care ritual, the brochure establishes an immediate emotional connection with consumers who value both skin wellness and brand vibe.
Visual Language
The color palette was deliberately chosen to stand out in the crowded skincare market while remaining visually soothing. The harmonious, trendy contrast of soft lavender and bright pastel yellow evokes a sense of youthful energy, warmth, and modernity. These colors are complemented by fluid, organic graphic elements—such as the 3D cream smears and the retro-inspired starburst callouts. These elements not only guide the reader's eye through the layout but also visually reinforce the product's smooth, lightweight texture.
Strategic Copy
Beyond the vibrant visuals, the brochure’s messaging is strategically crafted to speak directly to the target audience's skincare desires. Headlines like "Skincare That Covers You" and "Glow all day, every day" emphasise seamless integration into a daily routine. By highlighting benefits such as being "lightweight, breathable and invisible," the copy actively dismantles the common barriers and misconceptions surrounding daily sunscreen use. It convinces young women that sun care works in the background to protect their skin while allowing their natural beauty to shine through.
More Projects
Print + Publications
Glowlabs Sunscreen
I designed a tri-fold brand awareness brochure for Glowlabs, focused on communicating the brand’s identity and key offerings through a clean, cohesive layout.
Year :
2025
Industry :
Skincare
Client :
glowlabs
Project Duration :
1.5 weeks
Redefining SPF
The primary objective of this brochure for glowlabs was to shift the narrative around daily sun protection. For many teens and young adult women, applying sunscreen is often overlooked or viewed as a heavy, greasy chore reserved strictly for beach days. This project aimed to rebrand SPF as a trendy, essential, and cool part of an everyday beauty routine. By positioning sunscreen as a desirable lifestyle product rather than a clinical necessity, the design bridges the gap between crucial skin health and modern skincare culture.
Target Audience
To resonate with a younger female demographic, the visual identity needed to feel fresh, approachable, and highly "Instagrammable." The design breaks away from the sterile look of traditional pharmacy sunscreens by utilizing a playful, wavy logo and casual, authentic photography that highlights natural skin textures and glowing complexions. By framing sun care as a fun and aesthetic self-care ritual, the brochure establishes an immediate emotional connection with consumers who value both skin wellness and brand vibe.
Visual Language
The color palette was deliberately chosen to stand out in the crowded skincare market while remaining visually soothing. The harmonious, trendy contrast of soft lavender and bright pastel yellow evokes a sense of youthful energy, warmth, and modernity. These colors are complemented by fluid, organic graphic elements—such as the 3D cream smears and the retro-inspired starburst callouts. These elements not only guide the reader's eye through the layout but also visually reinforce the product's smooth, lightweight texture.
Strategic Copy
Beyond the vibrant visuals, the brochure’s messaging is strategically crafted to speak directly to the target audience's skincare desires. Headlines like "Skincare That Covers You" and "Glow all day, every day" emphasise seamless integration into a daily routine. By highlighting benefits such as being "lightweight, breathable and invisible," the copy actively dismantles the common barriers and misconceptions surrounding daily sunscreen use. It convinces young women that sun care works in the background to protect their skin while allowing their natural beauty to shine through.